JSW X Asian Games

Inspired by India’s crafts. Crafted to inspire India.

It was a true privilege to curate and oversee the creation of Team India’s official jersey for the Asian Games held in 2023. This project went beyond just designing a piece of clothing, it was about embodying national pride and the relentless spirit of our athletes.

We also had the chance to produce a promo film that vividly captures the inspiration behind the jersey. With striking visual effects and a soaring soundtrack, the film captures the diversity of our nation and the love of sports that binds them together.