When Westside offered us the opportunity to mount a projection mapping experience at their iconic flagship store at Kala Ghoda, Mumbai, we just couldn't contain our excitement.

The Army and Navy Building that houses the Westside store is one of the most prominent facades in the city. It was an amazing opportunity for us - and also a long-cherished dream - to put on a great show there.

Conceptualised around the theme of BLOOM, Westside's Spring/Summer theme for 2024, this projection mapping experience enthralled visitors and passersby over the course of four evenings and generated lots of buzz.