MAINSTREET MARKETPLACE

Envisioning a flagship store that’s as cool as it gets

Mainstreet Marketplace is one of India’s top sneaker and streetwear destinations. For their Delhi flagship store, we designed a space that was urban, hip and every bit Mainstreet.

At the very end of the store, we created India’s largest sneaker wall at the time, with sneakers displayed end-to-end. This served as a focal point that showcased the brand’s premium collection. The store's design embraced streetwear culture with its raw, urban aesthetic. One of its highlights were its brutalist concrete walls that exuded a gritty, minimalist vibe.

Shoes were displayed on metal fixtures made out of construction rods, while custom circular pouffes for M, N, and St, along with a logo-shaped arrow pouffe, added to the unique decor. We also designed a custom carpet resembling a manhole with the brand’s logo at the centre, further enhancing the space’s distinct look.

The colour palette was anchored in the brand's signature red, white, and black. The store’s exterior featured bold red walls that converged into the entrance, creating a striking perspective effect. Carefully chosen details like plant pots, hanging racks, mirrors, sculptures, collectibles, and a basketball hoop tied the space together.